Firstly, I’m not a techwear expert; I don’t own any ACRONYM, Guerrilla Group or any other favoured brands (ok, one pair of ACG trousers if that counts), so stop here if you are expecting a comprehensive introduction to techwear, there is a good article by Grailed about that here. Plenty of those articles exist, If…
Author: Jacob Montgomery
Ranked: The 8 Special Releases of Air Max Day 2017
Referring to March as Air Max Month is something that perhaps shows just how important Air Max is to the sneaker community. After all, no other technology has lasted the test or time and gained such popularity (the attempts to start an Adidas BOOST week by fans haven’t caught on quite yet). So although to…
A Great Air Max Day Is What Nike Needs To Dominate 2017
For years, people have been complaining about the poor shape on Air Max, especially the Air Max 1 which for years was sleek and streamlined. But since the History of Air pack dropped back in 2009, the air Max 1 has steadily become less sleek and more ‘banana’ shaped to put it bluntly. Along with…
Top 10 Sneakers of 2016
This year has been exciting for sneakers; the speed at which models like the NMD have been released has contrasted with how much eager anticipation there has been with releases like the Air Max 97 which came and went in the blink of an eye (due to low stocks levels might I add). I am…
Athleisure Is The Sneaker King
We are at a new frontier of sneaker culture; one where we have never seen such a high popularity in athleisure. Back when Nike released the Air Max 1 in 1987 it was a running sneaker; yes. But it was also a fashion sneaker and that is how the Air Max 1 and following Air…
Why The NMD City Sock Is My Shoe Of The Year So Far
I don’t like NMD’s particularly. Well, I actually dislike most of them; I feel like they are a lower level Yeezy Boost 350 aimed at people who couldn’t get their hands on the Yeezy. This is a clever step for Adidas to take of course, but it is obvious what they are doing. It’s only…
Thoughts On The Supreme Season So Far
Collaborations everywhere.
What Are We Going To See On Air Max Day 2016?
Another Air Max Zero.
Is The Nike ‘Vote Back’ Campaign Rigged?
Vote to bring back your favourite Air Max…or not?
First Supreme Collaboration Of SS/16
The motion logo makes its second appearance of the season so far.